Key Earned Media

“If you don’t tell your story, somebody else will.”


My career profile shows I’m well-prepared and qualified to meet and exceed your expectations. Having overseen PR campaigns for Fortune 500 companies and large-scale events spanning the arts, entertainment, education, environment, and nonprofit industries, I’m accustomed to driving projects forward, keeping all stakeholders informed, and delivering value – on time and within budget. In addition, I possess a versatile and dynamic skill set and a positive attitude. Leading a conference team. Creative storytelling. Producing. Developing. Executing, Delivering, and Pivoting. You name it. I’m excited to do it.

If given the opportunity, I’ll work tirelessly to deliver similar results for your brand and would also bring the following experience and strengths to your team:

Served as interim Director of Marketing & Public Relations, Tour Publicist, and P.R. Consultant for The Pabst Theater Group. Responsible for overseeing public and media relations for the company as a whole and the over 800 shows that take place annually at the Riverside Theater, Pabst Theater, Miller High Life Theatre, Turner Hall Ballroom, and The Back Room @ Colectivo. Responsible for writing press releases, media alerts, copy, managing press events for company-related special announcements, crisis communication, and securing media placements, previews, and interviews in the Milwaukee market for artists in advance of their show dates. Maintains strong relationships with local journalists, editors, news directors, and artist management and publicity teams to support individual promotion efforts for artists. This included the United Soccer League announcement and media release for the Iron District in Milwaukee, WI.

Directed all Media and Public Relations aspects for the US Transcendental Meditation Program (Maharishi Foundation), Maharishi International University (MIU) online education program; David Lynch MFA; MA in Sustainability Program; and the 2014 MIU commencement PR campaign for Actor Jim Carrey. Co-produced and filmed MIU online education courses, including “Organic Gardening,” with Dr. Appalacia Thimmaiah from Bhutan.

Founded, developed, and produced the Creative Edge Film Festival, introducing a vibrant new avenue for independent filmmakers, producers, directors, and actors to showcase their talents in the Midwest. Acquired partners and sponsors while managing logistics, marketing, and PR – resulting in sold-out festival audiences.

Served as Director of Public Relations and Partnerships for The Manifestor’s Guide, tapping people into their inherent power to create fulfilling lives with their Master Manifestor System, with course content and coaching that goes beyond the Law of Attraction to connect the dots across Universal Law, leading-edge science, and success principles.

Implemented a PR & Marketing Strategy for ScienceWorks Hands-On-Museum in Ashland, Oregon, to attract members of the public, educational institutions, and other organizations to ScienceWorks.

Served as Media Relations and PR point person for the environmental eco-investment organization World Tree, helping build a strong working relationship and implement a smooth and impactful brand integration with The Carter Center. In 2019, with the support of The Carter Center, Creative Artists Agency (CAA), MusiCares, The Recording Academy, and Grammy Museum, Lightfinder PR began producing President Carter’s 95th Birthday on the talent side. In 2020, Lightfinder branded “The President Jimmy Carter Legacy Collection” of instruments and co-produced a 96th Birthday video montage for President Carter, delivered to him on October 1st, 2020. Lightfinder PR secured 95% of the musicians, celebrities, and journalists for this memorable video message for President Carter. Lightfinder PR secured 95% of the talent (in thirty days) for the virtual Happy 96th Birthday video for President Carter, including Katie Couric, Dan Rather, Tim McGraw, Kristian Bush, Rita Wilson, Willie Nelson, Duff McKagen, Eddie Vedder, Jerry Cantrall, Sierra Hull, Dickey Betts, Stephen Stills, Jesse Malin, Benmont Tench, Jeff Slate, sponsors Relish Guitars, Switzerland, Emerald Guitars, Ireland and many more.

Represented WWII Veteran Captain Jerry Yellin from 2014 until his death in late 2017 and is currently co-producing a limited film series based on Author Don Brown’s military best-selling book “The Last Fighter Pilot” based on the final mission of WWII, and Captain Yellin’s remarkable life.

Nonprofit veteran experience and business development as a founding member of Operation Warrior Shield. Served on the Board of Directors and Advisory Board until 2018 and secured Actress Scarlett Johansson for a second PSA on behalf of OWS

Represented Los Angeles-based Veterans nonprofit Heaven & Earth Oasis for their annual fundraiser. HEO offers free holistic healing to Veterans and active military—deep relationships with all U.S. military branches and the White House.

Represented Olympic Athlete Anita DeFrantz, who serves as the Vice-President of the International Olympic Committee (IOC).

Represented Creative Edge Master Shop, Inc., the largest and most experienced independent waterjet fabrication and design company in the United States. The company designs and fabricates various architectural and industrial products using its high-technology computer-controlled waterjet cutting process. Spearheaded a licensing agreement in luxury flooring for CEMS with the Frank Lloyd Wright Foundation. In addition, represented their sister company, Toolkeepers, which custom designs and manufactures tools and high-value objects.

As the Director of Communications, showcased a Scottsdale, AZ, arts-based nonprofit, driving communication strategies and building partner relationships. Represented the Town Of Carefree, Arizona (501c3) for its fall and winter events. Served as a member of the Board of Advisors for Valley of Sun (Desert Foothills YMCA).

Serving as the pro-bono publicist for the Dr. Elisabeth Kubler-Ross (EKR) Foundation. Serving on the Advisory Board for The Goody Book Business Awards to “Uplift Author Voices” who make a difference with Words.

With Lightfinder Public Relations, your brand would gain a dedicated, goal-oriented leader who builds strong relationships with clients, team members, and the community to lead projects to desired results.

Let Lightfinder help guide the way.


  • Branding
  • Earned Media, Public & Media Relations
  • Original Content Creation, Press Releases
  • Research and Development
  • Traditional and Social Media Marketing
  • Digital Media Strategy
  • Event Planning and Production
  • Partnerships and Sponsors
  • Business Development