Lightfinder Blog
Public Relations is often described as the art of shaping perception and building relationships. At its best, it elevates brands, amplifies voices, and fosters authentic connections between people and ideas. But like any powerful tool, PR can be wielded for darker...
On National Publicists Day, we’re removing the curtain on publicists’ wild, rewarding, and sometimes meme-worthy lives! At Lightfinder PR, we’ve had our fair share of high-stakes, hilarious, and humbling moments. From working with The Carter Center...
In today’s fast-paced, digitally-driven world, businesses, authors, and entrepreneurs always seek new ways to cut through the noise and stand out. One crucial factor remains exposure, whether launching a book, selling a product, or promoting a service. And not...
Public relations (PR) often operate in the shadow of more directly measurable marketing efforts, especially when potential clients expect instant sales from PR initiatives. However, PR is critical in long-term business strategy by focusing on brand visibility,...
Big thanks to Lauren West-Rosenthal for inviting me to add my voice to this compelling piece in Parents.com. As a parent to adult humans, sprinkling a few PR pearls of wisdom into the mix is truly rewarding. I am grateful for the opportunity to share and connect! As...
Grayce McCormick, founder of Lightfinder PR, told Yahoo that the strain of creating a curated online persona can exacerbate the relationships beneath the surface. “While the initial outpouring of support may have been empowering, it also exposed her to intense...
From the publicist’s mouth. Sharing my short, personal interview (end of article) from Yahoo News would be more interesting on National Marrygarita Day than on #ValentinesDay. “I believe in love; I believe love is what we’re here for,” she...
Several years ago, I changed my nickname from “Tracy” to “Grayce.” I’ve conjured it my entire life for those wondering about the name change. I never imagined that I would change my name. However, after being gifted a sound frequency...
An amazing afternoon with these wonderful gentlemen and an original selfie via the musical arm of Carlos Santana’s vocalist, the world famous musician Andy Vargas, @andyvargasmusic and the soul-filled Nick Martinez @tao_music_group_ both wearing “Crosses...
“The Biggest Problem in Communication Is the Illusion That It Has Taken Place” #GeorgeBernardShaw “A daughter of a King of Ireland, heard A voice singing on a March Eve like this, And followed half awake and half asleep, Until she came into the Land of...
An artist is defined as “A person engaged in one or more of any broad spectrum of activities related to creating art, practicing the arts and demonstrating an art. Artists come in all shapes and colors. One might be a portrait artist, the next a musician…to...
Pre-Birthday #Bukowskings 😉 MY Laughing Heart Your life is your life don’t let it be clubbed into dank submission. be on the watch. there are ways out. there is light somewhere. it may not be much light but it beats the darkness. be on the watch. the gods will...
Sumdumhonky: Chatting With Lloyd Price, Plus Andrea Bocelli’s Cinema and Indra Rios-Moore, The Turnback, When In Rome II and Nesta! Exclusives Thanks to Mike Ragogna @The Huffington Post for this wonderful exclusive on my #romans of When In Rome II .I was...
Word for thought. If your heart and mind can remain conscious and open to the light and truth of change, your life will be more like a melody. A flowing river. Swim with the current. Become the wave. Swing like you did as a child. BE the Light.
Today is the 70th anniversary of WWII. Please take a moment to honor the men and women who have served our country, and those who still serve our country in the armed forces. This is a wonderful BBC story about my client, retired Captain Jerry Yellin, who had the...
Join my client retired WWII Captain Jerry Yellin and actress Scarlett Johansson, as they encourage the public to remember the contributions of our World War II generation. The 70th anniversary of WWII is Friday, August 14th.
After much anticipation, and quite a bit of time-the When In Rome II album has released through Spectra Music Group and is available on iTunes. Produced by Warren Huart. Mastered by Marcussen Mastering. Please like the bands Facebook page and watch for upcoming tour...
Read the article here: How Overland Sheepskin Co. Builds Partnerships & Taps New Markets with Alexa
Watch: Angelo Badalamenti’s New Version Of ‘Blue Velvet’ Theme “Mysteries Of Love”; Criterion Teases ‘Mulholland Drive’
Noisey/VICE covered the exclusive premiere of our short film for “Mysteries Of Love” and we were lucky enough to also have David Lynch present it at his epic event “The Music Of David Lynch” at the historic (former United Artists Theater) #Ace...
Lightfinder Public Relations feels most fortunate to have spearheaded the PR campaign for Jim Carrey’s 2014 Commencement address on behalf of Maharishi University of Management in Fairfield, Iowa #mumcommencement #jimcarrey #bethelight #lightfinderpr...