by Grayce McCormick | Feb 19, 2025 | News
Public Relations is often described as the art of shaping perception and building relationships. At its best, it elevates brands, amplifies voices, and fosters authentic connections between people and ideas. But like any powerful tool, PR can be wielded for darker...
by Grayce McCormick | Oct 30, 2024 | News
On National Publicists Day, we’re removing the curtain on publicists’ wild, rewarding, and sometimes meme-worthy lives! At Lightfinder PR, we’ve had our fair share of high-stakes, hilarious, and humbling moments. From working with The Carter Center...
by Grayce McCormick | Oct 21, 2024 | News
In today’s fast-paced, digitally-driven world, businesses, authors, and entrepreneurs always seek new ways to cut through the noise and stand out. One crucial factor remains exposure, whether launching a book, selling a product, or promoting a service. And not...
by Grayce McCormick | Oct 3, 2024 | News
Public relations (PR) often operate in the shadow of more directly measurable marketing efforts, especially when potential clients expect instant sales from PR initiatives. However, PR is critical in long-term business strategy by focusing on brand visibility,...
by Grayce McCormick | Apr 15, 2024 | News
Big thanks to Lauren West-Rosenthal for inviting me to add my voice to this compelling piece in Parents.com. As a parent to adult humans, sprinkling a few PR pearls of wisdom into the mix is truly rewarding. I am grateful for the opportunity to share and connect! As...
by Grayce McCormick | Apr 15, 2024 | News
Grayce McCormick, founder of Lightfinder PR, told Yahoo that the strain of creating a curated online persona can exacerbate the relationships beneath the surface. “While the initial outpouring of support may have been empowering, it also exposed her to intense...
Recent Comments