YiZhou was born in China, raised in Rome, Italy, and studied in Paris and London, earning degrees in political science and economics. She is a polyglot artist whose video works have been shown at Shanghai Biennale, Venice Biennale, Sundance Film Festival, and Cannes Film Festival. In 2011, she relocated to China and founded her personal brand company YiZhouStudio in Shanghai and Hong Kong and in 2018 in LA. She is currently developing her first feature film Stars and Scars as director.
Chinese multimedia artist and social media influencer, Yi Zhou has a stellar presence on social media and has garnered international attention for being positioned as an artist and influencer and endorsing for brands globally including: Levi’s, DFS, Conrad Hotel, Iceberg, Persol, Clarins and Shiseido. In addition, YiZhou has been featured in top press including The LA Times, Daily Front Row, Forbes Magazine, WWD, Vogue Magazine, Vogue China, Vogue Italy, The New York Times, Vogue USA, Daily Front Row, The Hollywood Reporter etc.
Moving to LA in late 2018, YiZhou has founded YiZhouStudio LA in 2018 as the USA branch. In the same year, YiZhou has also founded a new fashion and lifestyle brand Global Intuition that launched in summer 2019 with a window design at Fred Segal SUNSET and party. YiZhou has also founded her marketing and branding company with her partner Colleen Camp in 2019 as well as joint venture with Metan Global co-founded by Larry Namer and Marty Pompadour under Rouge Dragon Media LLC. In 2020, YiZhou and Global Intuition joined Billboard Magazine / Prometheus Media creating Billboard global lifestyle brand.